Programme Objectives

The “YS Digital Content Creator” organized by Youth Square has been well received by young people interested in joining the marketing industry. To continue this success, “YS Digital Content Creator 2025” will be held this year with the theme “Intelligent Newcomers Level UP”. This program combines macro theories with detailed skills to provide a series of free and practical online marketing training courses for young people, helping them quickly master the latest marketing focuses and tips. Given that social media is an important platform for keeping tabs on the pulse of society. These courses will cover online marketing techniques, the application of artificial intelligence (AI) and the analysis of the latest trends in online marketing, as well as skills in graphic editing. Additionally, skills in filming and editing short videos will be taught to enhance the content creation abilities of young people, to equip them with knowledge and skills in all aspects of online marketing!

Venue: Youth Square (Near MTR Chai Wan Station Exit A)

Course Period: From April 2025

Language: Cantonese

Participants: Youth aged 15-24 are given priority.

Programme Feature

The programme is divided into three topics, including:

1) Digital Marketing Strategy and AI Applications (4 lessons)

Course Date: April 7, 14, 28 & May 12, 2025 (Monday)

Course Time: 7:00pm - 10:00pm

Mode: Face-to-face and ZOOM live streaming

2) Graphic Design with Adobe Express & Firefly (4 lessons)

Course Date: April 15, 22, 29 & May 6, 2025 (Tuesday)

Course Time: 7:00pm - 10:00pm

Mode: Face-to-face

3) Video Production with Adobe Premiere Pro (6 lessons)

Course Date:     

[Part 1]   April 3, 10, 17, 2025 (Thursday)

               April 18 – May 1, 2025 [Participants self-arrange time for video shooting for the assignment video]

*[Part 2] May 8, 15, 22, 2025 (Thursday)

Course Time: 7:00pm - 10:00 pm

Mode: Face-to-face

Assignment: Produce at least one 15-30 seconds video(s) on a specific topic.**

Topic: Youth Moments: Exploring the Charm of Hong Kong

Youth are encouraged to share their favourite Hong Kong attractions and record their personal experiences or favourite activities (e.g., taking photos, sports, art & cultural activities, etc.) related to that spot in the video, blending their amazing stories with the unique charm of Hong Kong.

*Participants are required to submit the first draft of the assignment video by 6:00 p.m. on May 2, 2025 in order to proceed to the Part 2 lessons.

**Participants’ assignment video(s) may be publicly showcased or used for promotional purposes. Further details will be provided separately.

Module Timetable

How to register: Interested parties can apply online by clicking REGISTER button on this page. The programme is free of charge. Youth aged 15-24 are given priority. Participants must complete an online registration form with a valid email address. A confirmation email will be sent to successful applicants.

Application Deadline: March 28, 2025 at 11:59pm

Remarks:

• Participants who achieved the required attendance rate for each course will be offered an e-certificate issued by Youth Square.
• Participants are required to bring along and pre-install relevant software (including Adobe Express, Adobe Firefly and Adobe Premiere Pro) and hardware equipment for the course.

The eligibility of participant and notes:

1. All courses are free-of-charge with limited quota. Youth aged 15-24 are given priority. Applications will not be accepted once the quota is exhausted, and are subject to confirmation email.
2. Written consent from parent / guardian is needed for participants below the age of 18.
3. Participants should arrive the course venue 10 minutes before the scheduled time and present your QR code at the entry. Information submitted for application must be in consistent with the event participant for verification.
4. Activities will be recorded for event promotion and reference purpose (including both face-to-face and online (ZOOM) teaching courses). Youth Square will own the copyright of all recorded photos and videos.
5. Please keep your personal belongings carefully. The organiser will not be responsible for any losses or damages.
6. The content of programme with relevant terms and conditions are subject to change. Youth Square reserves the right of final decision and the right to change the content, terms and conditions of this programme.

Enquiry:

Email: eventmarketing@youthsquare.hk

Tel: 3721 8888